Hey! We're The Caldwells.

What We Create

Short-Form Videos

Engaging, story-driven videos made for TikTok, Reels & Shorts.

Unboxing & First Looks

Clean, natural unboxings and first impressions that highlight the experience.

Product Storytelling

Showcasing features and benefits through real-life moments and honest use.

Lifestyle Content

Relatable, everyday content that connects with your audience in an authentic way.

Voiceover Videos

Clear, conversational voiceovers that add context, explain benefits, and build trust.

Brand Collab Content

Thoughtful, on-brand content created in partnership to bring your vision to life.

The Caldwell family standing together
📍 Daytona Beach, Florida
Brands we've created content for Aqua Journeys Swim School Make Wellness Zevia The Porch Health Bar Three Brothers Boards The Vine Church
Snack
UGC
Café
UGC
Outdoor
UGC
Soda
UGC
Protein
UGC
Fishing
UGC
Event
UGC
Fitness
UGC
Toy
UGC
Get to know us

Hi, we're the Caldwells

Jen and Colby in 80s workout costumes

We're Colby and Jen — a homeschooling family of six in Daytona Beach, Florida. Our days are loud and full: four little kids, a camper we actually travel in, Airbnbs we fixed up ourselves, thrift-store treasure hunts, and a whole lot of Jesus holding it all together.

So when we film for a brand, that's what you get — your product living inside a real family's day, shown the way we'd tell a friend about it. No scripts that sound like scripts. No spotless kitchens. Just honest videos that make people stop scrolling and think, “okay, I'd try that.”

Ways to work together

Services & Packages

Every brand is different, so pricing is custom — book a quick call and we'll build the right fit for you.

How it works: say hello → we create → you get ready-to-post content to run anywhere.

Most popular

UGC Content — Brand-Owned

Content created for your brand's organic or paid use
  • Single videos or 3-video bundles
  • Vertical 9:16 with hook + captions, ready to post
  • Hook & CTA variations for A/B testing
  • Raw footage add-ons available
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Our audience

Organic Posting — Our Platforms

We post it to our TikTok & Instagram and stay in the comments
  • TikTok + Instagram posts — 1, 2, or 3-post packages
  • Instagram Stories
  • We engage with every comment
  • Authentic reach from a real family account
  • Boost-ready: run paid ads through our page (Spark Ads & whitelisting) — so it reads as our recommendation, not a company ad
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For paid ads

Paid Usage & Whitelisting

Run our content as ads — from your account or ours
  • 30-day, 90-day, or 6-month usage terms
  • Ads from your brand account
  • Whitelisting from our handles
  • Extend or renew anytime
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Bundles & partnerships

Create your own bundle

Combine services for bundle savings — and ask us about custom packages for long-term partnerships, paid ad campaigns, and multi-video projects.

Let's chat

Not sure which fits? Tell us about your brand and we'll point you the right way.

New to UGC? Here's the short version

What is UGC?

User-Generated Content is authentic-feeling video and photos made by a real creator (us!) — then handed straight to you to use on your own channels and ads. It looks like a genuine recommendation from a friend, not a glossy commercial. No influencer following required, no expensive production. Just real content that quietly does the selling for you.

Why it works

Content people actually trust

84%

of people trust a brand more when it uses user-generated content.

77%

have bought something because of UGC they saw from a real person.

4×

higher click-through rate — UGC stops the scroll and drives action.

Plus it gives your brand a steady stream of fresh content across every platform — while cutting production costs.

Good to know

Frequently asked questions

Do we need a big following to work with you?

Nope! UGC isn't about our followers — it's content we make for you to post on your own channels and ads. You're hiring our creativity and authenticity, not our audience.

Who owns the content — and can we run it as ads?

Organic usage is included — you can share the content on your own social channels, website, and email. Paid ad usage and whitelisting (running it from our handles) are add-ons with flexible terms — just ask and we'll include the right rights for your plan.

How long does it take?

Most projects are delivered within 1–2 weeks of the brief and receiving your product. Need it faster? Our Brand Ad Bundle includes priority turnaround.

How many revisions do we get?

Every package includes revisions (1–2 rounds depending on the package) so we get it just right. We want you thrilled with the final content.

What makes you different from other UGC creators?

We're a whole family — a faith-first, homeschooling family of six — and both of us are natural on camera. That means authentic couple, kids, and family angles that a single creator simply can't offer. Perfect for family, faith, home, kids, and wellness brands.

What do you need from us to get started?

Just your product and a quick brief — what you're launching, your goal, and any must-have talking points. We handle the concept, filming, and editing from there.

Let's create together

Ready to make content that feels like home?

Tell us about your brand and what you're launching — we'd love to bring it to life in a way your audience actually trusts.

Start a collab →

Or email us anytime:

hey@thecaldwellcreatives.com
@heycaldwells